On Our Blog: Retailers Embrace Body Diversity Like It’s NBD

 Recently, there has been an interesting spate of retailers using a diverse range of body types to model their clothing.

It’s not like we haven’t seen this in the past, but usually the advertiser or magazine editorial will make a point of it, like:“Look at us! We’re being soooo amazingly inclusive! Aren’t we cutting-edge?”
Or, my most hated expression: “Real Women” (as if there are some women who aren’t “real” just because they are skinny/models/celebrities? Come on!).
In these recent examples, the advertisers are more like: “Here are some people wearing our clothes. Yes, they’re not all skinny models. So what? No big deal.”
Well,we noticed.



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On Our Blog: Retailers Embrace Body Diversity Like It’s NBD


 Recently, there has been an interesting spate of retailers using a diverse range of body types to model their clothing.

It’s not like we haven’t seen this in the past, but usually the advertiser or magazine editorial will make a point of it, like:“Look at us! We’re being soooo amazingly inclusive! Aren’t we cutting-edge?”

Or, my most hated expression: “Real Women” (as if there are some women who aren’t “real” just because they are skinny/models/celebrities? Come on!).

In these recent examples, the advertisers are more like: “Here are some people wearing our clothes. Yes, they’re not all skinny models. So what? No big deal.”

Well,we noticed.

  1. ilikewolves-okay reblogged this from fearlesslyfeminist
  2. fearlesslyfeminist reblogged this from feminismandother-isms
  3. arbor-golddigger reblogged this from feminismandother-isms and added:
    You know, I’ve always thought this would be a great marketing strategy, using a variety of different looking people to...
  4. moriemur reblogged this from feminismandother-isms
  5. zenon-bronopka reblogged this from feminismandother-isms and added:
    I love ModCloth even more for this.
  6. melliferousmouth reblogged this from feminismandother-isms
  7. feminismandother-isms reblogged this from aboutfacesf and added:
    Love this. It’s true that it’s great when retailers use a variety of models, but it’s even better when they just do it...
  8. aboutfacesf posted this