Recently, there has been an interesting spate of retailers using a diverse range of body types to model their clothing.
It’s not like we haven’t seen this in the past, but usually the advertiser or magazine editorial will make a point of it, like:“Look at us! We’re being soooo amazingly inclusive! Aren’t we cutting-edge?”
Or, my most hated expression: “Real Women” (as if there are some women who aren’t “real” just because they are skinny/models/celebrities? Come on!).
In these recent examples, the advertisers are more like: “Here are some people wearing our clothes. Yes, they’re not all skinny models. So what? No big deal.”