On Our Blog: Biased Blox: The Real Heroes of the Gendered Toy War
Recently, the internet has blown up in praise of GoldieBlox— a construction toy designed to improve spatial skills and encourage a different kind of play in girls. Why is such a toy necessary? According to the Kickstarter page that made the project possible, only 11% of engineers are women and according to a study by Yale, “Science professors…widely regard female undergraduates as less competent than male students.”
GoldieBlox aims to change this by encouraging more girls to be interested in careers like engineering — but how much of this responsibility is theirs?
Now let’s face it, the Rube-Goldberg machinein this commercial is awesome, as is the song (despite some trouble over licensing). And, as a woman who studied science, I’m elated to see girls having fun with it. However,Goldieblox is just another step in an important discussion about gender roles, and not the end of it.
On Our Blog: TUMMY LOVE!
It’s no wonder that when I found a stretch mark on my belly (after a particularly delicious summer feasting on Afghan food at family parties) I had no idea what it was. How is a girl supposed to know what a real belly looks like when the only people willing to show them off look like swimsuit models?
I smiled when I read about the recently launched NYC Girl’s Project campaign with the tagline, “I’m a girl. I’m beautiful the way I am”. I couldn’t help but think: what better place to launch such a campaign than a city notorious for fashion shows and modeling?
NYC Girl’s Project has partnered with SPARK Movementto launch a campaignto redirect the focus of young girls from the unrealistic beauty standards in media, to the innate beauty that each and every one of them have in themselves. The posters are displayed on buses, subways, and in a variety of other places.
What separates this campaign from others? The fact that all the images used in the campaign arereal. There are no models, just real girls being themselves.There is a young girl in a wheel chair, another playing the violin, and a third with glasses, just to name a few.
There is a versatile range of ethnicity, height and body shape, and interests.These are images of beauty that young girls can relate to and see themselves in;ones that uplift them and boost their self-esteem, instead of putting them down and making them feel bad about themselves.